Locash.nu

The ambition with Locash was that Kakan and Tobbe would be characters that the audience could connect with. We created the Locash site in the form of a daily updated blog to build the characters in a way that the limited scope of one televised episode per week simply doesn’t allow. To ensure repeat views from the visitors of the site, the blog featured different types of updates every day, always with web-exclusive material.

Examples of features on the site:

Ask Kakan

The audience is encouraged to send in questions about everything from sex to ceramic throwing. Kakan answers the questions in short video clips.

Music Videos

Web-exclusive music videos were made for the theme songs from the both seasons. The theme songs were also available as downloadable ring tones on the site.

Competition of the week

Answering a quiz about the latest episode gave visitors the chance to win props from the show.

Pizza Boy

We get to follow Pizza Boy when he delivers his empty pizza boxes (with information about Locash) to famous Swedes.